About Richwell Group
A family that means protein
What began as a single island foodservice house in 1946 has grown into a family of brands feeding kitchens across the mainland and Hawaii — without losing the values it started with.
Our story
From one island house to a family of brands
HIGA Foodservice opened in Honolulu in 1946, supplying the islands' restaurants and hotels with proteins built for the local plate. Over three generations that knowledge grew into Richwell Group — adding Maxfield Seafood, Don Felipe, and Mr. Wok, and expanding to the mainland with hubs in Los Angeles and Las Vegas.
Today we import, process, and distribute frozen protein and seafood nationwide — seafood, Hispanic, and Asian specialties — for both foodservice operators and retail shelves. The scale is bigger; the standard is the same one our grandparents set.
What we stand for
Quality, no exceptions
We sell food we'd serve our own families. Every case is graded, inspected, and held to a standard we don't bend on — because your reputation rides on ours.
Family, not vendor
Three generations in, we still answer the phone like neighbors. We learn your menu and your market and treat your business like it's our own.
Reliability at scale
From West Coast docks to island kitchens, our cold chain and our facilities are built to deliver consistently — the order you placed, when you need it.
Find us
Three hubs,
coast to coast
Strategically placed facilities keep transit short and the cold chain unbroken — from the West Coast and inland West to the Hawaiian Islands.
Richwell Group HQ
Mr. Wok Foods
HIGA Foodservice
Quality & safety
Certified at every link
Food safety isn't a badge we point to once — it's a program that runs through every facility, every shipment, every day.
- HACCP
Hazard Analysis Critical Control Points
Preventive food-safety controls at every critical step of handling and processing.
- USDA
U.S. Department of Agriculture
Inspected and compliant protein handling under federal standards.
- FDA
Food & Drug Administration
FDA-approved facilities and processes for import and distribution.
Trusted by the trade
What partners say
From white-tablecloth kitchens to grocery freezers, operators across the country count on the Richwell family of brands.
Richwell has been our seafood partner for years. The quality is consistent case after case, and when we need a custom cut they just make it happen.
Being in Hawaii, reliable cold-chain delivery is everything. HIGA knows the islands and never lets us down — it feels like working with family.
We carry Don Felipe and Mr. Wok in our freezer aisle and they move. Authentic flavor our customers recognize, at a price that works.